Our team transformed an empty retail space into a vibrant, brand-activated experience for a new startup café, bringing the storefront to life by installing brand colors and custom decals on walls. We also wrapped the entire store, including furniture, walls, and a mobile beverage cart. Functional, directional signage streamlined the consumer experience, and off-site locations were outfitted with similar embellishments for pop-ups and special events. Muz continues to use our product label solutions for their catalog of offerings.

Throughout the brand's development, we were flexible to accommodate client-driven design changes, such as adjustments to label sizing. Running small print batches allowed us to pivot quickly and adapt to other design shifts. To enhance customer engagement, we provided handheld mascot stickers as free giveaways, offering a personal and memorable touch to the café experience. After an attempted break-in, we even applied a security film to reinforce the storefront windows without impacting the storefront's visual aesthetic.

This activation combined visual transformation with functional enhancements, establishing the café as an inviting and secure destination for its customers.