We designed a comprehensive Out-of-Home (OOH) campaign using wildposting to strategically increase brand visibility for our client’s pop-ups across selected neighborhoods, directly targeting their ideal demographic. Working closely with the client, we scouted prime locations that fit their brand, focusing on sites with maximum pedestrian traffic to ensure posters had the best visibility and longest lifespan.

Beyond traditional posters, we incorporated a "sticker blitz" approach, placing sticker decals subtly throughout the boroughs to create lasting impressions. Unlike larger posters, these smaller decals can be applied to various city fixtures, providing flexibility and a more subtle brand presence that can range in size from small, precise stickers to larger decals. As a unique, client-specific addition, we created custom tearaway fliers, an eye-catching element designed to further engage the audience.

To maintain brand integrity, we proofed all assets to ensure color matching and precise brand representation. This attention to detail was especially valuable for our sticker packs, which the client offered in their retail catalog. We also produced a secondary SKU used as a promotional handout for a local collaborative pop-up. When tight timelines limited the scope of the creative process, we proactively pitched alternative ideas to keep the project moving smoothly. This campaign demonstrated our commitment to tailored solutions that maximize impact and visibility for our clients.

This is a continuing campaign for which we have edited SKU's to keep impressions sticking!